How Should I Create A Good Landing Page?

Is your basic page design clean, organized and not cluttered?

Does your landing page has a minimalist design with a basic call to action and navigation bar?

Does your landing page/blog has a compelling headline?

Does your page have enough information for the visitor to get the general gist of the product?

Does your page have a responsive design?

Does your landing page contain elements that build between you and the visitor?

The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it being filling out a form, making a purchase or signing up for a newsletter.

Be sure to maintain a clean page with obvious, natural navigation and no distractions. A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra. Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel.

The headline of your blog landing page is the first thing visitors see, so making it as powerful and compelling as possible usually makes the biggest difference in your conversion rate.

Too much copy can scare visitors away, while not enough won’t convince them to act. How much information to include on a blog landing page depends on the complexity of your offer and what you want visitors to do.

Use responsive design to appeal to customers on any device. If visitors can’t easily see or use your blog landing page on their phone or tablet, they won’t convert. A landing page that doesn’t respond to the device of the visitor costs you leads and sales.

Before visitors will click on your landing page’s call-to-action, they have to trust you. That’s why good landing pages include a variety of trust-builders and social proof elements, including testimonials and reviews, customer success stories, number of social shares, number of subscribers.

The last but the most important part of creating a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong.